At some obscure point in my mid-twenties, between wishing the hours away until home time and wishing the clock would stop so I would never have to go to work again, I contracted a disease.
How to write a killer press release
How to get covered by the media
My first adventure was more catchy, original and memorable than anything else I've done since. Gunning for a world distance record on a skateboard made for awesome headlines, but it was the combination of a good story, the romance of travel and the added quirky elements (big right calf) that made my BoardFree project so media-friendly.
How to get your adventure noticed
The San Miguel Rich List
"Adventure makes us rich, and I don't have any money!"
The final line in this montage of clips taken from a 1000 mile crossing of Scandinavia by pedal kayak.
Little did I know that two years later San Miguel would be choosing me as one of their final 19 (out of thousands, I'm told) people who are truly living a rich life. Cool, hey?!
Read about the other members of the Rich List
